Light Minds Collective (LMC) is a mindset coach for teens and women who need support with anxiety, body image and eating disorders.
With over 20 years of experience working with children and teens, it’s vital for businesses like this to be visible online in order to help those in desperate need of support.
LMC is a relatively new business with incredible social media content that is bringing in traffic. A local company had already designed its website (and did a great job), but it needed a few Conscious Vision tweaks to bring in new leads.
They didn’t have a Google Business Profile, which is essential for being found locally and collecting reviews.
LMC’s problem was that no leads were coming through the site, and there was no Google presence. The goal was to bring in as many leads as possible to help as many teens and young women as possible.
By the end of this campaign, we increased leads by 125% and had first-place positions across Cheltenham.
Here is how we did it:
✅ Leads were the goal. So, we added a call to action across the website to encourage a discovery call. Before, the CTA was hard to read and easily missed.
✅ Trust badges and reviews were added to the home page, along with a new headline which quickly told visitors what LMC offered.
✅ With niches like health, building trust (with Google and potential leads) through an about page is vital. Unfortunately, there was no designated About page, so we created one and added LMC’s qualifications, experience, and business goals.
✅ We created a Google Business Profile (GBP); without one, you will fail to rank on the local map pack. The map pack is often higher on Google results than the number one website. Therefore, this is vital for local SEO success.
✅ We provided training on how to reply to reviews and how to encourage clients to add more! This shows Google your business is active and cares about your clients/customers.
Fueling the site ASAP with Google Business Profile traffic and improving the conversion rate of the website was the key to increasing LMCs revenue by 4X!
If you want to increase the revenue your website and business generate, contact us today for a free video review. We will provide you with actionable advice on how to fix them, just like we fixed things for LMC!
This case study demonstrates our commitment to providing an increase in leads and revenue yet again!
